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Your Fun & Profitable Online Business · Episode 59

AMA: Where Do I Need Systems in My Business?

You probably do not need more systems. You need to notice where repeated friction is making simple work harder than it needs to be.

Hosted by Wendy MuzzySystems + friction reduction
Cover artwork for Episode 59, AMA: Where Do I Need Systems in My Business?

Press play and find the friction worth fixing

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Do not systemize everything. Fix what keeps getting in the way.

The useful question is not “What system should I build?” It is “What would make this easier next time?”

1. FrictionSomething feels harder than it should

You hesitate, procrastinate, hunt for things, rethink the same decision, or keep avoiding the setup.

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2. Easier next timeRemove one annoying step

Do not start with software. Start with the smallest change that makes the repeated action lighter.

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3. SystemThe easier way becomes repeatable

That can be a checklist, template, default decision, sticky note, light switch, or yes, sometimes technology.

The definition worth keepingA system is something that makes repeated action easier.

Not more impressive. Not more complicated. Easier.

Systems have a branding problem. They can sound like dashboards, automations, complicated Airtable bases, rigid SOPs, or a month-long project where you organize the business instead of actually running it.

But that is not the version of systems Wendy is teaching here. The starting point is much smaller and much more useful: notice the places where the work keeps snagging.

You are not looking for failure. You are looking for friction.

Heavy work is often friction around the work

The task itself is not always what makes business feel hard. Sometimes the real cost is everything wrapped around the task.

The decision-fatigue loopThirty minutes of thinking before the work even starts

  • What should I do today?
  • Where did I put that thing?
  • How do I do this again?
  • What did I do last time?

A useful system answers one of those questions before you have to spend energy answering it again.

The five-step framework is really a build-as-needed philosophy

Notice friction→Ask what would help→Look for repetition→Keep it simple→Build as you go

1. Notice friction

Look for hesitation, annoyance, procrastination, repeated searching, or anything that makes you think, “I just do not feel like doing this today.” That reaction is information.

2. Ask what would make this easier next time

Not “What tool should I buy?” Not “What is everyone else using?” Start with the experience you want to improve.

3. Prioritize repeated actions

Systems earn their keep when the action happens regularly. Client onboarding, content creation, weekly email, CEO time, follow-up, recurring admin, and delivery are stronger candidates than a task you may never repeat.

4. Keep the solution simple

A default decision can be a system. A checklist can be a system. A template can be a system. The right answer is the one that removes friction without creating a second project to maintain.

5. Build as you go

You do not need a 16-system master plan. Let real life tell you what needs support. Solve the friction when it appears, then move on.

The systems testDoes this make it easier the next time I do it?

If yes, you probably built something useful. If maintaining the system becomes more work than the problem it solved, simplify again.

Good systems create space

The point is not rigidity. It is not structure for the sake of structure. And it is definitely not getting farther away from the people you serve.

The payoff is space: more energy, more momentum, more follow-through, and less time spent spinning before you begin.

That is why simple systems can make a business more fun. When the starting friction goes down, you are more likely to actually do the work, learn from it, and keep going.

Fix one friction point this week

  1. Choose one repeated annoyance. Not your entire business. One place where the work routinely catches.
  2. Ask: What would make this easier next time?
  3. Implement the simplest possible answer. Skip the perfect system.
  4. Use it long enough to notice whether the friction actually decreases.

Questions about where you need systems

What counts as a business system?

In this episode, Wendy defines a system simply as something that makes repeated action easier. It can be a checklist, template, visible cue, default decision, workflow, automation, or piece of technology.

How do I know where I need a system?

Look for repeated friction: hesitation, procrastination, searching, re-deciding, setup steps, or recurring tasks that consistently feel heavier than they should.

Do I need to systemize my whole business?

No. The episode explicitly recommends building systems as real friction appears rather than trying to create a complete systems library all at once.

Should I use automation for every system?

No. The microphone setup and laundry-room light examples show that the best solution can be physical, manual, or extremely simple. Use technology only when it genuinely reduces friction.

What is the best first question to ask?

Ask, “What would make this easier next time?” That keeps the focus on reducing friction instead of choosing a tool before you understand the problem.

Put the easier way into practice

Bring one friction point to CEO Hour

Use the free weekly focus session to implement the simple system, checklist, template, or default decision that will make your next repetition easier.

Join CEO Hour

Read the full episode transcript

Episode 59 transcript: AMA: Where Do I Need Systems in my Business?

Hey there, and welcome to episode 59 of your fun and profitable online business. This is the podcast that helps you build a business that feels as good as it looks, with simple systems and ideas that actually make your life easier. I’m Wendy Muzzy, a certified money coach, online business strategist, and I help women entrepreneurs create fun and profitable online businesses that are built with systems and designed for joy, without over-complicating everything behind the scenes. Today, we’re on our very first Ask Me Anything question, which I’m so excited about. They didn’t leave their name, so we’re just going to roll with it. But the question is, how do I figure out where I need systems? And I love this question because most people just think they need more. But what they actually need is the right system in the right place. So today, we’re going to break this down really simple in a practical way that you can walk away knowing exactly where to put your focus. All right, let’s get to it. Now, I want to be clear here. You don’t need systems all the time in all the places. And you don’t need to spend a month systematizing everything that you can possibly think of. We’re not talking about complicated air table bases. And we’re not talking about a dashboard for every project you start. Unless that really lights you up. In which case, let’s talk. I’m totally in that camp. But for most women I talk to, systems have started to feel like another thing to build. or another thing to figure out or another way to get more distant from their people or another place they’re doing it wrong. And that’s not the point, not at all. Systems are not about doing it right. I use air quotes as I say that. They’re about reducing friction. That’s it. That’s the whole game here. A system is simply something that makes repeated action easier for you. That’s the definition I want you to hold on to. Not overcomplicated, Not tech-heavy, not overwhelming. Just, does this make it easier the next time I do it? Because without a system, you end up in what I call decision fatigue loop. You sit down to work and think, what should I do today? Where did I put that thing last? How do I do this? What did I do last time? And it makes it feel really, really hard. Suddenly, we’ve spent 30 minutes thinking instead of moving. And that’s the part that makes business sometimes feel really heavy. It’s not the work itself. It’s the friction around the work. Okay, so now that we’ve talked about what systems are and we’re on the same page, I want to make this really practical. Now, if you’re wondering where you need systems, here’s exactly how to figure it out. Step one, look for friction. We’re not talking failure, just friction. This is the biggest shift. You’re not looking for what’s broken. You’re looking for what feels annoying. Where do you hesitate? Where do you procrastinate? Where do you think, I just don’t feel like doing this today? That’s your clue. Let me give you a real word example. Podcasting for me. No, it’s not this part of it, the recording, but it was the setup. We live in a small house. It’s not technically tiny, but it definitely keeps us honest about our space. And every time I wanted to record, it involved getting the microphone, setting it up, adjusting it, all before I began even talking. Now, it wasn’t hard, but it was just enough friction for me to put it off. So instead of trying to be more disciplined and just making it happen, we change the system. We attach the microphone to a chair with a few pieces of equipment. Super easy. I don’t have to go hunt it down. I don’t have to go find it. I just have to just plug it in, sit down and plug it in. Super, super easy. And now it’s always ready. There’s no setup. There’s no extra steps. And recording is really easy. I love this part of it. Step two, ask yourself, what would make this easier next time? That’s the question. It’s not what tool should you use? What tech should you get? What is everyone else doing? No, it’s just what would make this easier for me next time? Second example, laundry. Now, I don’t do laundry often, but when I did, here’s how it always play out. I’d start a load, I’d put the laundry detergent, everything would be great, but then I’d forget to move it to the dryer every single time. And if you’ve ever smelled forgotten laundry, you know, that’s not the vibe anyone wants. So I had a few options. I thought through I could set an alarm, or I could buy a clean and dirty sign for the door, or I could check certain times of the day if there was laundry in there. But the solution we laid it on, super simple. The washroom light is on, there’s laundry in the washer. That’s it. Our laundry room is right in the middle of the house. So everyone knew what it meant. They’d walk past it. Okay, there’s laundry that needs to put in the dryer. Now we’ve been using the system for years now and a second load of laundry hasn’t been needed since. It’s been amazing. Step three, focus on your repeated actions. Now, systems are most valuable when something happens regularly, whether it’s daily, weekly, or monthly. If you’re doing something every once in a while, you probably don’t need to think about a system there. They shine in places where you do it over and over again. This could be content creation, maybe client onboarding, sending your weekly newsletter, or just time working on your business, what we call CEO hour around here.Anywhere you’re repeating yourself, there’s an opportunity for a system. Step four, maybe this is more of a tip, but let’s call it step four. Keep it simple. Seriously, keep it super simple. It does not need to be fancy. Some of the best systems my clients have involve sticky notes or checklist or templates or just default decisions they make in those friction points. The goal here is ease, not impressiveness. Step five, build as you go. Now, what I mean by this is we’re not building everything all at once. People are very surprised when I tell them, you don’t need to create these 16 systems today. They need to create them as the friction or their problem shows up. That’s the difference here. You’re not building a whole systems library. You’re solving real life things in real time. Now imagine this for a second. You sit down to work on Monday morning. Instead of thinking, what should I do today? You already know. Instead of wondering, where’s that thing? You can instantly find it. And instead of thinking, I just don’t really want to do this. It just feels easier to start. That’s what systems give you. Not rigidity, not structure for the sake of structure, not distance from your people, but space. More energy, more momentum, more follow-through. And honestly, a whole lot more fun. Because when things are easier, you actually want to do them. You want to make them happen. You want to see them grow. You’re not spinning. You’re grounded and moving forward. All right, here’s your action step for this week. I want you to identify one point of friction in your business, just one, and ask yourself, what would make this easier next time? Then implement the simplest possible solution. Not the perfect one. You can always revise it later. I want you to pick the simplest one and make it happen. All right. Today we talked about what systems actually are, which is something that makes repeated action easier. How to identify where you need them. Look for those friction points or those annoyance points. And how to create them in a way that actually supports you and what you need. Remember, you don’t need a ton of systems. You just need the right ones and the right places that matter. This episode got your wheels turning. I’d love to invite you to join us at CEO Hour. It’s my free weekly coworking space where you can actually implement the things we talk about on here. You can go sign up at wendymuzzy.com/CEO. And if you have a question you’d love for me to answer in the podcast, go submit it at wendymuzzy.com/ask. And who knows, you might be featured on the next episode. All right, until next time, happy setting up your systems.