The RIGHT Offer Framework™: The Basics of Creating Profitable Offers

Episode 9 transcript: The RIGHT Offer Framework™

Hey there, and welcome to episode 9 of Your Fun and Profitable Online Business. I’m Wendy Muzzy, a money coach and online business strategist, and I help women entrepreneurs build offers, make money, and have fun doing it because business should feel like a celebration, definitely not a struggle.

Why a profitable offer ecosystem matters

Today, we’re talking about something I’m super excited to share. It’s my write-offer framework. This is the process I use to help entrepreneurs build a profitable and sustainable offer ecosystem, so they’re not constantly chasing the next sale. Instead, they’re building a business with multiple aligned revenue streams that work together. If you’ve ever wondered how to structure your offers so they make sense and create sustainable income, this episode’s for you.

Five benefits of a balanced offer ecosystem

Let’s start with why this framework is important. I’m going to give you five reasons here. Number one, it ensures that you have the right mix of offers that attract your ideal clients at whatever stage they may be in, not where you think they should be. Number two, it provides quick wins and long-term transformations. Number three, it allows your business to grow sustainably without burnout because burnout isn’t fun for anyone. Number four, it provides variety. And this is what keeps me really engaged in my business. I’ve shared before that I’m multi-passionate, and this is a way that I can keep my creative energy flowing. And number five, at the core of it, it helps you create a balanced, profitable business that works for you, not one that keeps you stuck in the cycle of feast or famine. One thing that I think is super important in any business is diversification. As business owners, we make it so much harder on ourselves when we rely on one offer for our success because anything can come along and disrupt that. Maybe it’s the market, maybe it’s society, maybe it’s a new trend. So when we have a solid ecosystem, we have a more variety, more options, and our business can be fun and profitable.

The five parts of the RIGHT Offer Framework

All right, let’s get into what the Write Offer Framework is. There are five parts, and each letter in the word write stands for a type of offer that plays a key role in your business.

R: Free resources that attract ideal clients

First, we have R. R is for resource. These are the free resources designed to attract your ideal clients and give them an easy first step into your world. They’re also called lead magnets, freebies, or list builders. The list can go on and on. Some of these examples are maybe a checklist or a PDF guide or quiz or free challenge. These are important because they start to build trust and grow your audience. I’m going to use an example. Let’s say you’re an email automation manager. I don’t know if that’s a real thing. Let’s just say that’s what you are. Your main transformation or offer is one that you do email services from copy to automations. You do it all for them. Now, for a resource, you might offer a series of welcome emails that they can modify for their business. You give them a swipe copy, they can personalize it and say, hey, I’m Wendy Muzzy, I do all these things. I’m amazing. I’m so glad you’re in my world. This is going to be so much fun. This is the best place to be. Now, keep in mind that these resources cannot be the basis of building your business because we want profitable businesses and these are mostly free.

I: Immediate wins that create a quick result

So we’ve got to go to the next step, which is I. And this is an immediate win. These are the small action-oriented offers that help your audience get a quick result. Maybe they’re building confidence in you and your expertise. This could be a workshop, a mini course, or a paid template. There’s a lot of different options out here. But these are low risk and they can filter out freebie seekers. So let’s go back to our example of an email automation manager. An immediate win might be a $39 workshop that calls, email won’t be the death of you, and let me show you how. Here, you may teach the importance of growing their list or setting up systems to welcome them into your world, or you give them 10 out-of-the-box strategies to grow their email list by 20%. They start to understand that they need email automation, and you’re the one who can help make it happen. Now, we cannot build our business on $39 offers either, because you’d have to sell a lot of them to be profitable.

G: Growth and learning offers

So next we have G, and G is for growth and learning. This is where clients are deep in their learning and get bigger results. This could be a course or a group program. And this is where you start to provide real transformation and can build revenue for your business. To get here, think about what your ideal client needs before they need your main offer, your main transformation. Let’s go back to our example of the email automation manager. Their client has done their welcome sequence and they feel good about it. They’re building their list and that’s going well. Here they may need to know how to sell via email. Maybe you offer a six-week group program that focuses on a specific topic each week. Maybe the first week is abandoned carts or launching or opting out of certain emails and I don’t know there are a thousand things that you could do but this is how you’re building their knowledge and their learning as it pertains to email. So here they’re streamlining their business and they’re finding ways to make it more profitable, and you’re setting yourself up to be an expert on email automation.

H: Higher-level support and premium offers

Now, this brings us to H. H is for higher-level support. This is your premium offer. This is for clients who are ready to go all in and work with you more closely. Some examples are one-to-one coaching, done-for-you services, or maybe a mastermind. Now, the cost of high ticket offers is higher. This makes them a key part of scaling your business. This, going back to our example of the email automation manager, maybe they audit your business and identify the gaps and they set up three automations and write the content for their clients. This would have a higher cost because there’s a lot more time involved with it, a lot more effort, and a lot more expertise. And let’s also be honest a lot more value. You’re actually helping them make money through this process.

T: Top-tier and recurring support

Finally, we have T for top-tiered offers. These are the recurring revenue offers that keep your clients engaged long-term. They create predictable revenue, which is really important. It reduces the pressure to constantly bring people into your world. And it also just relieves some of those other pieces. I’ve heard many things like bringing someone in your world costs $77. I’m making numbers up. I don’t know exactly what the numbers are. But whenever you can get a client and you can keep them coming through and through, there’s a really good value to that because they already know you, they already trust you, they already like you, all of the things and you can keep them being customers. Now, let’s go back to our example of the email automation manager. I’m gonna really laugh. If you’re an email automation manager, please message me over on LinkedIn. I would love to know if you’re really out there. I know there are email specialists and there are email people that can help you with it, but automation feels awfully specific. But anyway, let’s go back to that example. Maybe here for your top tier, you have a monthly retainer option where you write their weekly newsletter or you manage all their launches or you find a way to continue to serve them and help them. They have most of the work done, but then you’re kind of doing the other things on the back end. Now, this is just one example, but what I want you to notice is how it leads a potential client through working with you. It starts them off where they are and it builds each step of the way. This is critical for an online business owner. You need to help have a way that can stair-step them to where you want them to go. All right, this was a very simplified rundown of my write-offer framework. There are some foundational pieces to ensure that you’re actually building offers on a solid foundation. If you’re interested, I currently have a private six-month package that walks you through the steps to build it seamlessly with your business, because I think we all should have a fun and profitable online business and an ecosystem that works for us. You can find more at wendymuzzy.com/everything.

How to map gaps in your offer ecosystem

All right, let’s get to your action step. What I want you to do is look at your current offers and see where the gaps are. The first step, write them all down. The second step, match each one of your offers to a category in the right offer framework. Again, that’s resource, immediate win, growth and learning, higher level support, and top-tier offer. And identify where you might be missing an offer. Do you have a lead magnet? Do you have a low-ticket offer? You have a premium offer. If you realize you have gaps, don’t stress. You don’t need to create everything all at once. This is about building an ecosystem over time so your business grows sustainably. So figure out where the gaps are, start filling them in, start testing, and see what works. If you found this helpful, send me a DM over on LinkedIn and maybe add a screenshot of your map. I’d love to see what gaps you uncover in your offer ecosystem. If you want to work together, go visit wendymuzzy.com/everything. There are some different ways we can work together. All right. See you next time. And until then, happy offer-building!