Your Fun & Profitable Online Business · Episode 46
2025 Wrap Up of My Fun and Profitable Online Business
Before you race into the next year, look at the evidence already sitting behind you. Reflection helps you see what worked, what changed, what you are ready to release, and what deserves to come forward.
Press play and look back before you move forward
Having trouble? Open the audio directly.
Do not skip the evidence
Close the year with three questions
The point of a year-end review is not to grade yourself. It is to collect evidence about what worked, what no longer fits, and what is worth carrying forward.
Notice the big wins, tiny wins, brave choices, revenue, relationships, systems, and quiet progress that are easy to forget.
Let go of tools, habits, commitments, beliefs, and projects that created friction or no longer match the business you are building.
Choose what genuinely deserves another season based on evidence, energy, alignment, and momentum.
A year-end review is useful because memory is selective. You are more likely to remember what is unfinished than the dozens of things you completed, changed, learned, or handled along the way.
Reflection gives you more than nostalgia
Looking back gives you information, perspective, direction, and evidence of your own capacity. It changes the starting point for the next year from “I need to become someone different” to “I already have useful proof about what works for me.”
Look for both macro and micro wins
Big wins matter, but so do the moments that changed how you operate: publishing something before it felt perfect, adjusting an offer without waiting for permission, choosing rest instead of urgency, sending the email you almost avoided, or outsourcing something that had become heavy.
Those smaller wins are often where confidence becomes visible. They show how your decision-making changed, not just what you produced.
Release what created friction
Wendy’s review included overcomplicated systems and tech, saying yes when she meant no, and absorbing other people’s fear as if it belonged to her. Removing friction created more simplicity, stronger client experiences, and more room for ideas.
A good year-end review is not only about what you accomplished. It is also about what you no longer need to carry.
Four kinds of evidence to collect
Do not stop at a list of accomplishments. Look for the clues that explain how the year actually felt and functioned.
Use a simple capture system
Wendy’s system used Trello boards for two jobs: keeping a running record of wins and giving future ideas somewhere to live. The first board made reviewing easier because evidence accumulated all year. The second reduced mental load because ideas no longer needed to stay in her head.
The specific tool matters less than the behavior: collect proof as you go and give ideas a home that is separate from today’s work.
Your action step
Close out your year with these questions:
- What am I celebrating?
- What am I releasing?
- What genuinely deserves to come with me next year?
- What lit me up?
- What drained me or felt forced?
Questions about doing a business year-end review
What should I include in a year-end business review?
Include wins, revenue or audience progress, client results, systems that improved the business, things you released, lessons learned, and patterns in your energy and capacity.
What if the year did not go the way I wanted?
A review is still useful. Look for evidence, not just outcomes. What did you learn, stop tolerating, test, simplify, or understand more clearly than before?
Should I only track big accomplishments?
No. Small decisions often reveal the most useful shifts in confidence, boundaries, systems, visibility, and self-trust.
How can I make next year’s review easier?
Keep a running wins list throughout the year. A simple Trello board, Airtable table, note, or document can prevent you from trying to reconstruct twelve months from memory.
How do I decide what to leave behind?
Look for tools, projects, offers, habits, and commitments that create more friction than value or no longer fit your goals, capacity, or direction.
What is the difference between reflection and planning?
Reflection collects evidence about what already happened. Planning uses that evidence to decide what deserves attention next.
How long should a year-end review take?
It can be short. Even 20 to 30 focused minutes can reveal useful patterns if you use clear prompts and avoid turning the review into a full strategic retreat.
Read the full episode transcript
Episode 46 transcript: 2025 Wrap Up of My Fun and Profitable Online Business
Before you sprint into the new year
Hey there, and welcome to episode 46 of Your Fun and Profitable Online Business. This is the podcast that helps you grow with intention, momentum, and of course, a sprinkle of confetti. I’m your host, Wendy Muzzy, a certified money coach, online business strategist, and your behind-the-scenes hype woman who wants your business to feel as good as it looks.
Today, before we sprint in the new year energy, I want to slow us down a bit, not to be less ambitious, but to honor what’s already happened. We spend so much time thinking about next year, next launch, next offer, next version of ourselves that we forget to pause and say, wait, I’ve built some really cool stuff this year.
So that’s what today’s episode is all about. I’m sharing what I celebrated, what I’m releasing, and the super simple system that saved my sanity this time last year. And I’m going to help you close out your year with this same energy. All right, let’s take a breath and dive right in.
Reflection creates evidence
Now, if we’re always looking ahead, we rob ourselves of the insight and the confidence and the power that comes from looking back. Reflection gives you information, data, and direction, perspective and momentum, and evidence of your capacity. It reinforces that you already have success to build from. And when you start your year from that place, everything is lighter and it’s easier and it’s more aligned.
My year of fearlessness
Now, some years shape us quietly. Other years rearrange our insides and rewrite our business from the bones out. 2025 was the second kind of year for me. It was my year of fearlessness.
Now, choosing that theme didn’t make me a daredevil overnight. Rather, it changed how I made decisions. It changed what I said yes to, and maybe even more importantly, it changed what I stopped tolerating.
What does that look like? There are the micro moments, like pressing publish when something still felt really new and scary. Adjusting my offers without waiting for permission. And letting myself try things without needing them to work.
And then there are macro moments, like leaning into the business to business side that had been a whisper for me for the years prior. It’s recognizing where my energy naturally wanted to go and trusting it and building systems that made my home and business so much easier.
Now, fearlessness wasn’t loud and it wasn’t always consistent, but it was grounded in trusting myself enough to try.
Business wins worth celebrating
Now, part of reflecting on the year is celebrating the big and small things and everything in between. Here are just a few of my business wins. Launching this podcast, 46 episodes. I am so freaking proud of this. And I’m incredibly grateful that you’re here listening. Thank you so very much.
Revenue wins. I just wrapped up my bookkeeping for the year and wow, it was a really, really good year. The best part, the revenue came from offers that felt like me. They were really aligned.
Audience growth. Every person in this community matters deeply to me. From amazing listeners like you to people supporting me on social and everyone on my email list, which keeps growing. It’s really cool.
Speaking of which, if you want some behind the scenes backstories that I don’t always share on the podcast, you can join along at wendymuzzy.com/join.
Also starting the fun and profitable power hour. These free coworking sessions have become one of my favorite things. And next year, I’m extending this in a way that I’m super excited about to share in the future.
Also, their client transformations and the ripple effects from clients to potential clients to the people who tell me these tips and tools made something click for them. The ripple effect of this work was huge this year.
Personal wins and tiny wins matter too
And some of my personal wins, 2025 marked the year I’d spent half my life with my husband. And we’ve settled into our homestead here at the Little Millstone. This place, the land, the water, the elevation changes, the routines… All of it has shaped me in ways I didn’t see coming, and it’s fueled my business in the background.
And this one may seem silly, but it’s a big one for me. I’ve become an early riser. Now, I can’t believe I’m saying that sentence. After a lifetime of not being a morning person, I now get up early by choice. And I knew this, but it’s a reminder that there’s power in rewriting the stories we tell ourselves. I love it.
And there’s tiny wins because they matter too. Maybe it’s organizing the pictures I avoided or choosing rest over urgency again and again, sending one email that I almost didn’t send, and also outsourcing my podcast production. There are so many in this list.
And these micro celebrations, they compound, they create real momentum, and they are the bedrock of my fun and profitable online business.
What I released this year
Also, there’s letting go of some things that are just as important as celebrating. Here are a couple of things I released this year. Overcomplicated systems and tech. If a tool wasn’t actually helping me, or if it was a duplicate that I already had in my arsenal, is gone. If you want to see my current tech stack, you can go to wendymuzzy.com/tech.
Or it’s saying yes when I really meant to say no. I can really feel it in the pause now, that moment where my intuition speaks up. I honored more of that this year, and it’s changed a lot of things for me.
I also let go of other people’s thoughts and struggles. It’s easy to hop online or group calls and hear people’s view on the world or the state of their business and start to get concerned of my own. Now, I’m not pretending there’s not truth in those struggles, but I’m holding their beliefs as theirs and my beliefs as mine, and it makes a huge difference.
What’s releasing these things has created for me is it’s giving me simplicity, better client experiences, and more creative ideas. And this clearing is directly tied to what’s coming up for me in 2026, which I’ll tell you about next week.
The simple Trello system that helped
All right, let me set the scene for how I got here. Around this time last year, my brain felt like an untethered helium balloon floating in the sky. I’m not generally someone who feels that scattered, especially when it comes to my business. So this was incredibly unsettling.
And I realized it was this exact time of year where we typically take time off since we’re in school. But now I really want to work. I had big plans for 2025. My brain, however, said, nope, not going to happen. So I gave myself permission to just float. And this is where this Trello system came to life. And it created a super simple wrap-up plan for me.
Board number one, celebrate. Here I had lists that included wins, completed, and delivered. And every time something happened, I’d drop a card into the appropriate place. Now, halfway through the year, I added a let it go list too. Here I plugged in offers and ideas and tasks and habits and commitments and projects that felt like I was forcing. This was a place where I could say thank you and goodbye.
And now, reviewing is easy. I have a place to focus on what I did rather than narrowing in on what I want to do.
And board number two, parking lot for the ideas. Now this is key. Instead of holding all of these ideas in my head and letting them interrupt my focus all day long, they had a home. There’s no pressure, no urgency, just a space for them to be.
And here’s the really cool part. Because the pressure was gone, ideas come to me more clearly now. I think it’s because I could see my momentum, and I could reduce my mental load, and I could separate now ideas from later ideas.
Trello isn’t fancy, but it’s visual and it’s simple, and it’s helped me a ton this year.
Your year-end reflection questions
All right, let’s get to your action step for today. We’re gonna talk about some ways that you can close out your year. Here’s where to start. Ask yourself these three questions. What am I celebrating? What am I releasing? And what genuinely deserves to come with me next year?
And also capture energy, not just this list. Think about what lit you up and what drained you. What felt aligned versus what felt forced? Because this is where your momentum hides.
Next week, I’m teaching you how to take this information and choose your year up theme. And as I was wrapping up my 2025, one theme kept rising to the top. It’s shaping much of my 2026 and I cannot wait to share all about it.
Celebrate before you move on
Now, before you go, I want you to hear this. You’ve done more this year than you’re giving yourself credit for, I’m guessing. You showed up, you created, you handled hard things and you made progress.
So celebrate yourself, Release what needs releasing and make room for what’s next. All right, until next time, happy wrapping up the year!